On Tuesday, RCRC participated in the first Forest Health Education and Outreach Strategy campaign meeting. Coordinated by the California Natural Resources Agency, the goal of the campaign is to develop a unified forest health campaign that communicates four key themes: threats to our forests, the benefits of healthy forests, how to achieve healthy forests, and forest and timber regulations.
Justin Caporusso, RCRC Vice President of External Affairs, was invited to join the campaign team on behalf of RCRC. During this initial meeting, agencies and organizations were tasked with sharing their key messaging in the forest health space, and describing their target audiences. The information collected during this initial meeting will be organized and condensed, and then used to frame the campaign messaging.
Other organizations in attendance included the Department of Transportation, the Air Resources Board, the Department of Conservation, American Forests, USDA Natural Resources Conservation Service, the California Forestry Association, UC Cooperative Extension, the Forest Foundation, The Watershed Center, the Department of Insurance, Sierra Pacific Industries, the Sierra Nevada Conservancy, and The Nature Conservancy. The next meeting is tentatively scheduled for February 13, 2019.